Buzz

D: So how we gonna do this?
G: I'm glad you asked
G: First we'll hit them with the press release
G: Then once we have some initial buzz
G: TV ads, interactive billboards
G: And the second guest slot on Jonathan Ross
D: Half of me knows
D: You're being sarcastic
D: And the other half thinks that's not a dumb idea
D: I mean, how cute is this Jonathan Ross guy?
D: I could be a guest slot?